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Many analysts are of the view that the need of the hour for developers is to figure out, how to get your brand into a conversation with the end user. This would involve intuitive UI as well as rich and interactive content that would drive users to talk about your application.
Social media has also been highly insightful, into helping developers have a more forthcoming approach towards consumers and portray their application. Reports have also suggested that nearly 40% of the organisations do not think they have the right resources to ensure that their mobility solutions is meeting their goals. The growing number of successful engaging applications is evident from the fact that more and more brands as well as developers are using social media to popularize their application. They are using platforms like Twitter, Facebook, Google + and other forums to put their application out among the masses.
With more than 1.5 million applications already developed for the two most prominent app marketplace, the stagnation of applications cannot be denied. Moreover, with most of the applications portraying same functionality, it is that added leverage that give a push to the viability of the application among the masses.
Rather than adding new features to the applications, the developers must adhere to the changing trends and start engaging in application marketing techniques, which hold the key to the success of an application.
In 2013 alone, the app marketing has seen a huge boost among the developers with nearly 65 percent of the applications engaging in social marketing. The overall aesthetics of engagement is to keep your basics simple and deploy simplistic techniques to embark on app success. Knowing your customer, as well as market is very necessary as more and more users are demanding a personalized experience catering to their requirements. The primary motive of the Custom mobility solutions should be to drive value out of it and sharing that value with the end users.
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