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However if a writer has managed to write a book, only half the job is done.
To complete the rest of the job he needs a good publishing house which can print and publish his work and also ensure that a marketing campaign is organized to promote the book to reach wider audience too.
This is left best to the professionals who know how to do it.
The writer before starting with the book does think in detail of the particular segment of the audience that his work would be targeted for and accordingly will plan his writing.
Even amongst readers of books we can find a number of profiles and categories.
From the younger generation to the adults and older generation of audience, you have the serious readers who follow your type of genre and then there are those who read only for information or some others who read as a part of their profession of being critics, those who read while traveling etc.
Profiling of the readers helps the writer target the specific audience while writing his book and it helps to market it to them too.
More over he gets a chance to build a relationship by getting to know them better.
To be able to cover the cost of publishing as well as to earn a decent profit on the book, it becomes essential that you market the book effectively and ensure that several copies get sold.
It is you as an author who will be the key central figure to play an important part in the marketing and sales promotion of your book.
Therefore you should get to the entire process well and participate earnestly.
Once you understand the aims and the methodology of the marketing campaign, all you need to do is to stay focused on the goals and follow the orders.
Today professionals use online marketing as one of the main tools to help promote new book releases to the global audience.
Online internet marketing has several advantages in terms of cheaper costs, global and wider audience base as well as the ability to have interaction with the live audience through chat etc.
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