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Capture reader interest with a verbal-visual "hook" to tout your mowing service.Jupiterimages/Comstock/Getty Images
Hook your potential customers with the combination of a bold headline and an eye-catching graphic to grab their attention. Most people can read lettering up to 10 feet away for every inch of type, according to the U.S. Sign Council Foundation, so make headlines larger with just a few words. Choose artwork that furthers your message; for example, an illustration with a riding lawnmower may imply that you are able to complete larger jobs, while a push-reel mower may suggest eco-friendly services that do not rely on gasoline. - 2
Emphasize the customer benefits of having your service do their lawn mowing.Michael Blann/Photodisc/Getty Images
Speak to your audience's problem and the solution you offer by adding a slightly smaller subheadline under the main headline. This is a good place to introduce "why" the potential customer needs you, such as "Mowing in Summer Heat Got You Down? Let Us Do Your Lawn Work!" - 3
Mention in the flyer if you offer other related services besides lawn mowing.Creatas Images/Creatas/Getty Images
Specify the types of services you provide; this is the "what" element of your flyer. While "mowing" is fairly general, "mowing and edging lawns at homes, businesses, schools, parks and more" is more specific. List any other lawn-care services you offer as well, such as weeding, raking, mulching, hedge trimming, fertilizing or irrigation maintenance. - 4
Capitalize on what sets your mowing service apart from the competition.Comstock Images/Comstock/Getty Images
Elaborate on the "why" -- reasons potential customers should choose your service over others. Your strengths might include years of experience, reasonable rates, reliability and quality of service, new mowing equipment or being a woman-owned business. Focus on a few main points that your audience will perceive as benefits. - 5
Providing brief details gives readers of your mowing flyer a succinct overview.Jupiterimages/Photos.com/Getty Images
Specify the area you target and the months you are available, the "where" and "when" of your services. For example, your service area could be an entire town (i.e., Indianapolis metro) or one section of a larger city (i.e., Overland Park and other southwestern Kansas City suburbs). You might choose to offer mowing services year round, if weather is mild and lawn care is not just seasonal, or during the summers only, if you are a student who works on breaks from school. - 6
Give potential customers a "call to action" with your mowing flyer.Jack Hollingsworth/Digital Vision/Getty Images
State what you would like potential customers to do after reading your flyer, such as "visit our website" or "give me a call," and offer an incentive to encourage prompt response, such as giving a discount off your regular rates for first-time customers who mention seeing the flyer. - 7
Test flyer styles and placements to find your best customers for mowing services.Photodisc/Photodisc/Getty Images
Conclude your flyer's text with "who" you are (business name and/or your first name) and "how" people may contact you by phone and email. In addition, you can include small tear slips that briefly reiterate your information, such as "Asheville Lawn Mowing, Bob, 555-1234," at the bottom of the page.
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