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It's no secret, "The money is in the list.
" How many times have you been told that? Then why aren't you building your list? Why can't I send them to a link, you ask? Because if your prospect doesn't know and trust you...
he won't spend his money with you.
Have you ever purchased from someone you did not know and trust? No? Neither have I...
No trust equals No sale.
How do you build trust? Giv'em rock-solid information they can use - right now.
Don't giv'em gobbledygook - the Internet has enough of that already.
If you're like me, you've been on lists where the only emails ever sent were pre-made by the product owner for affiliates...
telling you how special such and such product is - only four other people know about this product - they want you to be the fifth - this special offer is only for you - order by midnight tonight and save and incredible $470.
Yes! You can get this $497 product for only $27 - but don't put it off because this offer will be pulled when I come back to my senses.
Oh, you make me feel so special...
one quick question though - why did I receive the exact same email from 50 other marketers? To prove a point, I went and checked email and low-n-behold, a construction worker has broken the code to online wealth building and made a million dollars in a year, he now wants to reveal his closely guarded secret to me...
seventeen identical emails.
A few from well know marketers - who should have know better.
Do you think I will buy from any of them? Not a chance! Now answer a question, will you? How much trash have you read online? Did you purchase anything after reading it? OK, that was really two questions, but here's the point - If what you send, or give, your prospect is useless - will he believe what you're selling is any better? No! - He'll believe you're selling junk and like you he will not purchase.
Now get out there - deliver the goods - build your list.
Remember...
Ships don't come in - they're brought in!
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