We vs. You

When you write a promotional advertising copy, for whom do you write it? Yes, you target the potential customer. Hence, it is their interests, and not yours, that will make your copy a success.

Customer is always the priority and the important one. Therefore, it is their needs and their requirements you have to keep in mind when you write a copy.

Once you start copywriting about a product or a service, always remember about the potential clients' interests. Identify the target group, research, and try to look from their point of view. What do you see?  Does your copy address their needs and interests? Does it give answers to their problems? If it does not satisfy ‘their' requirements, but only advertise ‘your' products, then you have failed in your mission as a copywriter.

Now, you too will have a question to ask. Why should I write a copy if I could not identify myself? What is the purpose of my writing if I cannot advertise my products or my services? If the customer is not interested in reading about my products and my services, how can I promote myself?

This is where the service of a good copywriter becomes invaluable. An outstanding copy written article will maintain the perfect harmony between promoting your products and satisfying customers' needs without revealing that you are actually advertising yourself! A clever copywriter will publicise the value and best things about your products and services, and at the same time, tell the customer how they can use such products to solve their problems.

Thus when writing a copy, never openly promote yourself. Your copy should have more of ‘you' and ‘your' than ‘we' and ‘our' in it. Target everything for the customer. Focus on their needs but delicately introduce you, your products, and your services!

Writing in this manner needs writing skills as well as copywriting knowledge. To be a professional copywriter, you must master such copywriting basics from the start of your career. The best way to lay a foundation as a good copywriter is therefore to join an accredited copywriting course and pick up these subtle, yet important career tips, from initiation. These copywriting courses will help you to research and identify the key points need to write a master copy and how to incorporate them into an article and use them for the benefit of ‘you' as well as ‘them'.