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Without appearing that you NEED the business.
Why do you need to go to the trouble?Why shouldn't you just go out pounding the pavement looking for clients to sell to?Well..
here's my reason why.
When I was getting started, I didn't really believe what I'm about to tell you.
I read it in all the books and had some smart people give me the same advice, but I just couldn't believe it.
But when I experienced it for the first time...
well, let's just say I became a believer.
Here's what I'm talking about: There is a HUGE difference between you "closing the sale" with a client and having a client come to you that's already "closed themselves.
" The ones that have closed themselves perceive you as an expert.
The ones YOU close perceive you as a salesperson.
So how do you get clients to close themselves?There are a lot of ways, but here's a strategy that works for me.
You demonstrate value...
over and over again.
Month after month.
You send your prospects something...
consistently.
WARNING: This strategy takes work and it takes time.
Now there are downsides to this approach.
And I really only recommend it if it fits your personality.
That, I think, is really a key in business.
To use the techniques and strategies that are right for your market AND right for the way you want to do business.
So the downsides of this slow and steady, high-value approach are that it won't get you copywriting clients today...
or tomorrow.
But the upside is that the clients you DO get will perceive you in a whole different way than those you "sell.
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