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Goals are extremely important.
Without them you drift like a raft on the Atlantic Ocean.
You watch any program on TV, read anything in the doctor's waiting room, attend any party and listen to advice from all quarters.
However, when you have goals, you will see your future life of success accelerating towards you.
So how do you set goals? Well, here are five rules.
Rule #1: Set Goals that Motivate You When setting goals they need to be those that have value.
Goals for a mobile consultant may be different from those of a text message expert.
Goals for mobile web designer are likely to be different from those of a mobile apps guru.
Apart from those differences, your goals must be those that relate to high priorities in your life.
The best way to find out whether a goal is important is to give reasons for each goal.
Rule #2: Set SMART Goals SMART goals are: Specific-meaning clear and well-defined.
No generalizations or ambiguities.
Measurable- should include dates, amounts, quantities or percentages.
Attainable- a goal of taking a tour of the moon is probably unattainable for nearly all mobile marketers.
However, increasing your income by 50%, 70%, and 100% is most likely attainable.
Relevant- relevancy is for sure relative.
However, if you are purely focused on mobile marketing, then things related to hardware and software development are irrelevant.
Time Bound- a goal without a deadline is just wishful thinking.
Rule #3: Set Goals in Writing A goal written done has more conviction than one you just think over.
Write goals in present and future tense.
For instance, 'I will increase my mobile marketing income by 50% in the year 2012.
' Once your write your goals, you must have them somewhere you see them daily.
Rule #4: Make an Action Plan The action plan is what makes your goals come to fruition.
In fact, it is the most important part of your success strategy.
To make more money, for instance, your action plan may be: Increases the number clients you close in.
That requires you to target hot leads and increase your closing in skills.
Sell more products to your clients.
That means offering more products to clients which will lead to a jump in the purchase amount per client.
Have clients buy more frequently.
Rule #5: Stick With It Most marketers will hang around just for a few days then quit.
In fact, if New Year's resolution is anything to go by, the situation is pathetic.
Four out of five people who make New Year's resolutions eventually break them.
Incidentally, one third don't even make it to the end of January.
This also happens to goals.
People make them but don't stick to them.
Overcome this tendency of dropping out of the way.
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