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The Windows Phone Store

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Definition: 25 May, 2013

The Windows Phone Store, previously referred to as the Windows Phone Marketplace, is Microsoft’s commercial service on its Windows Phone mobile platform, which enables users to browse and download apps developed by third-party developers. Users desiring to download or purchase apps can search the same via their categories and titles. The marketplace also includes featured apps, app reviews and ratings, screenshots and pricing information as well.

The Microsoft Windows Phone Marketplace was introduced in Oct 2010, along with Windows Phone 7, in some countries of the world. The Windows Phone SDK got instantly popular with app developers and got downloaded hundreds of thousands of times in the next few months. As of June 2012, this Marketplace comprised over 100,000 apps.

Once Microsoft Mango or Windows Phone 7.5 came into being, Microsoft also introduced its online Web Marketplace, which offered many features and the over-the-air app installation facility as well.
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    However, the brand new, much-looked-forward-to Windows Phone 8 OS is quite delectable and continues to impress with its features and functionality. What makes this platform even more noteworthy is that it manages to maintain its unique identity and sets itself completely apart from the fruity giant and the green monster.
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  • Registering as a Developer


    Developers wanting to submit apps to this Marketplace need to pay an annual membership fee of $99 in order to join the App Hub. While there is an upper limit of 100 free submissions for free apps, there is no such limit for paid apps. After crossing the said limit of submissions for free apps, the developer would have to pay up an extra $19.99 per submission or free apps.

    Developers can earn 70 percent on the sales of each of their apps and they can additionally run built-in advertising models on their apps as well. Further, students are permitted to submit free apps via the Microsoft DreamSpark program.

    Windows Phone 7 devices run only those apps that have been approved by Microsoft and are available only on the Windows Phone Marketplace.
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  • Restrictions on App Content


    The Windows Phone Store stipulates certain conditions and policies for app approval. Developers wanting to submit their apps to this app store need to adhere to those guidelines.

    Banned or restricted content categories include those that promote the use of alcohol, tobacco and drugs; that encourage violence, hatred or communalism; and that contain pornography or explicit sexuality in any form. Even something that is bordering on adult content is immediately rejected or banned from the marketplace.
  • WP App Submission Guidelines

  • Also Known As: windows phone marketplace
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