What Are the Benefits of Facebook Ads?

Large Audience

• Facebook is one of the most popular websites on the Internet with a widely diverse base of users. People spend many hours on Facebook each week, which offers a perfect opportunity for businesses to reach out to potential customers. Facebook ads allow the buyer to control how many people will see each ad and how many clicks the business wishes to receive. The Facebook ad networks supports budgets both large and small.
  
  

Custom Targeting

• Facebook ads have the ability to target Facebook users based on personal information that they have added to their profiles. Demographic information, hobbies, relationship statuses and interests can be targeted to ensure that the ads are being shown to the most relevant potential customers. Facebook ads can also be targeted to people who are located in specific locations in the world. This added customizability helps stretch your budget to make the most effective advertising campaigns.
  
  

Associated Images

• Unlike Google's text advertising, Facebook ads allow businesses to input specific images they want associated with each ad. This allows for added customizability on each ad campaign. Viewers are more likely to click on an ad with an attractive or enticing image. Different ad images can be tested to determine which is the most effective at luring in clicks. These images are displayed above the text in the ad and then placed along the right side of Facebook.
  
  

Advanced Reporting

• Facebook's advanced advertising reporting is a useful benefit above all other ad networks. Each ad campaign can be measured and compared with other ad campaigns you may be running. Facebook ad reporting features graphs, charts and the ability to export the ad result data to a spreadsheet. The reporting also shows you how the ad performed in different locations around the world and which demographic of users are most likely to click on the ad.