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The book has been authored by Sahil Parikh it revolves around Software as a Service and Web 2.0 and which was recently published - (The SaaS Edge) by McGraw Hill.
Sahil Parikh is the founder of DeskAway, a simple yet powerful web-based work tracking tool. DeskAway is ranked in the top 30 hottest startups in India by TataNEN. Sahil Parikh authored a book on Software as a Service and Web 2.0 which was recently published - (The SaaS Edge) by McGraw Hill. He juggles between being an Internet entrepreneur and an author.
The SaaS Edge: How Companies can Leverage SaaS for Competitive Advantage primarily focuses on how web technologies (blogs, social networks, wikis, web applications) can be utilized to enhance business opportunities. The book describes the power of online technology in the context of business and demonstrates how SaaS (software-as-a-service) can be delivered over the internet to market products and services. It also discusses the common perceptions, myths, advantages and limitations of SaaS.
The book has been written keeping in mind non-tech people, and hence, the concepts and ideas have been dealt with in a simple style for better understanding. The primary idea behind the book is to highlight how everything is slowly shifting towards the web - your emails, thoughts, ideas and friends, to all your business software. The beauty of this shift is that there are no entry barriers - any person or business (of any size whatsoever) can participate and prosper.
The book makes a transition into how businesses can subscribe to online software to become more productive, save costs and increase revenue.
People love the way their Web 2.0 tools work (fast, simple, collaborative and good looking) and now want them within their business. Business software has always been boring. This book will spice things up a bit.
What are people uncomfortable with and what will change? What SaaS can and cannot do-perceptions, myths, advantages and limitations. Figuring out how to zero-in on a service that your team feels comfortable working with, is secure, reliable and the right choice for your organization.
The book explains ways in which you can put online software to productive use to leverage your business. Looking into the future: where technology and computing will be ubiquitous and a part of everything we do.
It is going to be necessary for every business to adopt Web 2.0 tools and SaaS applications if it wants to compete in a global world.
This is the beginning of what is possible, and it heralds the future of computing.
About Sahil Parikh, he recently, has been named a Paragon 100 Fellow (Asia's most inspiring young entrepreneurs and social change makers), shortlisted in BusinessWorld's Top 30 Young Entrepreneurs in India, featured on the cover of India Today Aspire (The Young Guns), showcased on CNBC's prestigious TV show 'Young Turk Innovators' and interviewed in VentureBeat and NYTimes by a prominent Silicon Valley journalist.
One can check-out Sahil Parikh's thoughts on his blog here http://www.sahilparikh.com/ and to know more about his product DeskAway, here http://www.deskaway.com.
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