The best magazine
Best Business Opportunity - What Is It?
You need to be able to identify a way in which you can satisfy that need better than the existing competitors.
You must be able to bring your product or service to the attention of potential customers.
However, meeting those criteria may still not be enough.
Best Business Opportunity Characteristics Existence of a Need: A consumer's need might be physical or emotional.
The basic physical needs include food, clothing and shelter, but often other desires can be felt just as strongly.
For example, sometimes a person may have an intense desire for information or reassurance.
Superior Satisfaction of the Need: If there is a need or desire that people have, chances are that there are already multiple businesses offering solutions.
Consequently a good business is one that can either offer a new and better solution or who can deliver the solution in a better way than the existing competition.
In marketing circles, this is often referred to as a unique selling position (USP).
Perhaps you can offer fresher vegetables (a better solution) than anyone else in a particular marketplace, or maybe you may be able to provide the vegetables at a lower cost (a better way of meeting the need).
Marketing: A solid business must be able to let potential consumers know about your USP at a time that it is relevant to them.
You will want to make the consumers aware of your fresher, cheaper vegetables near the time that they are ready to shop for food; or remind them of your improved mouse trap once they have discovered they have an infestation.
Additional Factors Impacting a Business Opportunity Capitalizes on Changes in the Marketplace: In the early 20th century, Henry Ford realized that the nature of commerce and social interaction was changing.
He saw that more efficient individual transportation could better meet the desires of people to get from one place to another on their own schedule.
His model T Ford satisfied this need at a price much lower than the other automobile manufacturers.
Similarly during the latter part of that century, entrepreneurs realized that the technological advances that made computers available for small businesses and even home use stimulated a need for practical software that would make the power of those computers easier for typical consumers to use.
Innovative Business Model: Whether you love or hate Walmart, you must admit that Sam Walton employed two important innovations in his business model.
He moved first into geographic markets in which there was little competition for lower price point sales.
His most important innovation, however, was to purchase directly from the manufacturer rather than wholesalers.
The structure of the business model can be an indicator in determining whether an opportunity is of high quality.
Just as an example, you may want to read related articles on this website dealing with Keyword Ownership and one article describing this revolutionary new concept to see how well a particular business can meet the criteria established in this article.
You will note that the business model is unique, that it takes advantage of the social changes in the internet marketplace, offers an opportunity to partner with experts at marketing to allow the satisfaction of the need for information that is so often the driving force bringing people to the internet in the first place.
Take a look.
Source: ...