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He is an author, venture capitalist and an ex-Apple employee.
Needless to say, his experience is vast and his material is excellent.
His book Reality Check is packed with excellent business advice for any entrepreneur.
I will profile that book in a future summary.
Guy has an excellent quote in the book by Oscar Wilde - "Some cause happiness wherever they go; others, whenever they go.
" This book is about enchantment at every level.
Influence, persuasion and sales ability are good but enchantment takes it to the next level.
Guy dives into this in detail.
Why is this important to me? Have you ever noticed how things just come naturally to some people? They are highly successful and attract people to their cause.
This is much more than influence or persuasion.
The movie Boiler room has a very harsh but real quote - "Every interaction is a sale, you are either selling YES or accepting NO.
" In a nutshell, this is why you need to understand enchantment.
According to Guy, enchantment converts hostility into civility and reshapes civility into affinity.
Affinity by definition is: "A spontaneous or natural liking or sympathy for someone or something.
" What is excellent about Enchantment is that it is packed with awesome information that you can put to work for you right away.
This is not just relevant to business, it works for every relationship.
For the sake of time, I will talk about 3 Key concepts outlined in the book.
Note: There are many more.
1.
Why enchantment? Apple is an organization that has a cult like following and more money in the bank than our government.
Apple enchants customers.
Novell is another tech firm that makes some money and sells products.
They initially had a lock on PC network computing but decided NOT to enchant customers and lost the position.
Enchantment can change the world.
Personal Example: I love software and creating stuff that does not exist.
This allowed me to turn our company from a seller of other peoples stuff to a manufacturer of our own stuff.
I respect this so much because I don't know how to write good software.
I am simply the chief bathroom washer who sells it.
2.
Trustworthiness - To be successful in any endeavor, you need to sell people on your ideas.
It is that simple.
If you have passion and persuasion, that helps but if you are not trustworthy then it all goes down the drain.
Business is circular, if you are a thief or a quick buck artist, you will always be starting over.
A simple guideline to follow is what I call the Detroit Free Press test.
Basically, if your mother was to read the front page of the Detroit Free Press and the action or decision you just made was on there, would you be proud or ashamed? That answer says it all.
3.
Presentation - Part of selling your ideas and building great things is in the presentation.
People today, including myself, have the attention span of ants.
This means that bits, bytes, megahertz, gigahertz and other tech garble will not sell.
This stuff simply puts people to sleep or allows them to use their cell during YOUR presentation.
One major guideline to use is the 10-20-30 rule.
This means - 10 slides, 20 minutes and 30 point font.
Enchantment is packed with additional stuff and I suggest you read it.
Guy's material, in all of his books, is very relevant to business but "Enchantment" is relevant beyond business.
If you are part of a charity, church or any cause, then this material is a must.
You may know this already but I am a big believer in OPE, OPT, OPM and OPA.
This means other peoples experience, time, money and associations.
Following Guy's work can shave years off your path.
One example is how to present if you are pitching banks or VC's.
This is a big deal if you are growing a business.
The presentation skills are a must for you to learn.
I hope you have found this short summary useful.
The key to any new idea is to work it into your daily routine until it becomes habit.
Habits form in as little as 21 days.
One thing you can take away from this book is the rule of three.
This means keep your presentation points to three things and visualize them.
Watch any of Steve Job's presentations and this point will be crystallized.
Please follow this and together we can be rid of PowerPoint and slideshow hell.
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