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Hitting Your Virtual Sweet Spot
However, it is possible to build and run a successful virtual service business.
The secret that many entrepreneurs have found and hit is their virtual "sweet spot.
" As a virtual service business you want to find and hit your own virtual sweet spot.
The sweet spot can defined as the place on a bat, golf club, or racket where it is most effective to hit a ball.
For example, when a virtual assistant hits their sweet spot in business it creates powerful impact in their business and they become a winner with their client's and potential client's every time.
How do you determine the virtual sweet spot for your business? There are four key components to determining your virtual sweet spot: The Passion, The Need, The Performance, and The Perceived Need.
The passion for the service that you provide for your client's carries over to every area of your business.
When challenging times arise it is your passion that will carry you through to persevere for days, weeks, months, and even years to become successful.
Passion can help to prevent burnout by building up resilience to becoming overwhelmed with the need to earn a living.
Your passion will partially be determined by your skills and abilities to perform the services offered, but will also be contingent upon the need of the market.
The need is pretty simple to understand as an entrepreneur.
Many people want to build their business from passion with the hopes that the market will support them.
On the contrary, if the market is over saturated with an over-supply of your service then you will have a difficult time hitting that sweet spot.
As a virtual business addressing the concern for your client's by bridging the gap from having someone in their office and using a virtual assistant.
The performance is exactly what it sounds like how well you perform the services that you are offering.
Before you can establish a successful virtual service business you must have the ability to perform the services that you are offering to your market.
This will either come from previous experience, education, and/or training.
However, as technology changes you may need to have additional training on software or earn certifications in your area of specialty.
Focus on developing in the areas that are you are good at and seek to strengthen those areas to achieve greater success in your business.
The perceived need is when you think your client needs your service and in an effort to be searching for it they have to realize they need it.
In other words, providing something that people want and not just something they need.
A simple way to research your niche market is to run a keyword search that people will likely use to find your service.
Google AdWords Keyword Tool is a free tool that can assist you with identifying the services your niche market is researching online.
Evaluating search terms can indicate whether or not your service is a perceived need for your target market.
You may be able to succeed without passion, but without a perceived need that is at least partially unmet will prove to be a challenge.
The greatest success for operating a virtual service business can be achieved both professionally and personally by providing a service that you love and that people are actually seeking.
This is your virtual sweet spot success.
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