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Submitting an original idea and watching your concept develop into reality is something any entrepreneur dreams of and hopes for.
It can be an awesome process to watch but more exciting to participate in; particularly when you see the foundation come together.
Originality, is what makes YOU, the Entrepreneur, stand out because what you have to offer does not conform to the norm.
It gives you an edge over the competition.
To maintain that level of being original, it is important to keep abreast of current trends and market changes in your chosen industry.
This way, you keep up with what is going on.
For example, conducting a survey that is geographically specific to your marketing area, talking with repeat and first-time customers, reading literature related to your industry not only keeps you in the race but gives you an advantage over your competitor.
Always stay one step ahead of the game.
A key ingredient in this process is to find a common thread in your business that links you to consumers.
Then, find creative ways to put your own spin on a business technique that produces success.
For example, calling prospects on the phone and using a "script" of a conversation may come across as a mere "salespitch" and that could drive away your consumer base.
However, if you alter your script to sound more personalized; as if having a conversation with a friend, customers tend to respond with less hesitancy.
Another example to consider is in the area of retail marketing.
If you market a product that sells in one "basic" color, then add some new colors,change up the design pattern based on what consumer interest dictates.
Be daring but not overbearing.
In the end, being original is always best.
You are a trendsetter.
Remember your good name is further enhanced by excellent services and products.
Original is best.
It keeps you a cut above the rest.
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