Google Adwords PPC: The Pros and Cons

If you just established your business and want to have a massive online presence, there are basically two choices: organic search results or Pay-Per-Click advertising. Both are effective but the difference is that, for the latter, your ad will automatically display in the first page of search engines whereas for the former entails more effort.

However, there are always two sides in every story; so, this article will dissect the pros and cons of Pay-Per-Click advertising or PPC. In layman's term, in PPC, your ad will be free of charge unless someone clicks on it; they will then be directed to a certain landing page in your website. A carefully and well-designed ad campaign can entice your targeted visitors easily.

PROS                                                                                                                                                                    

1. PPC is one of the fastest ways to generate traffic to your website. PPC ads are always on the page one of search engines so there are better chances that people will click it. In the world of search engine optimization, being on the first page is the main goal because majority of users never look past page one of the results.
2. It is definitely more cost effective compared to traditional advertising (i.e. print or broadcast media). One-eighth page advertisements in circulation magazines costs hundreds of dollars whereas almost the same size Google ad can cost just a fraction.
3. Google Adwords yields instant feedback so you can easily track how well your campaign is performing. Additionally, it allows you to manipulate your campaign details at any time which gives you different options to experiment on different aspects of your advertisements, while simultaneously achieving best results.
4. It does not require fancy graphics or expensive artworks. The challenge lies in selling your product in 160 characters.
5. It allows you to target specific geographical locations with just a tweak of certain parameters.

CONS

1. It does not guarantee that you will have a genuine customer. Since you only pay Google every time a user clicks your ad, deceitful competitors will just click on your ad and eat up your budget.
2. Making an Adwords campaign can be very time consuming and believe it or not, requires a lot of research.
3. The more competitive the keyword that you are targeting, the more expensive your campaign will be.
4. Since it does guarantee potential customers, convincing them to buy your product or service means that your landing page must be high quality. This may require hiring a professional web designer to make it a successful page. This is additional budget.

Google Adwords and Pay-Per-Click advertising can be very advantageous for some businesses in some industry. It requires an expert to do it because it can become complicated in the long run. Hiring a SEO company can be one of your options as because many of them already offers this services. Aside from that, you can also choose other online marketing services from their packages. If you think that PPC is not for you, they can always suggest a campaign for you.

However, if you are decided to incorporate Pay-Per-Click advertising in your online campaign, then, ask first the experts and whilst you're it, you can always go online and understand the principle behind it.