Scandinavian Airlines - An Account of Its Illustrious History

Because of the efforts of several airlines and a private investor, after World War 2, Scandinavian Airlines was formed. This alliance of like-minded aviation interests because they saw a clear need to meet the rising demand for international travel. The reality of the war ended made the air ways once again safe to fly. European skies were filled with flights not long after the company was created. The existing fleet assets and the infrastructure that was already available to them helped get it off the ground. Quality service came from the dedicated effort and advantage of the new alliances.rnrnIt came as no surprise when these three Scandinavian countries formed the consortium that became known as SAS. The airline was launched in 1946, just one year after WW 2 ended. The era after the end of WW II heralded a new beginning for countries all around the world and, therefore, an association such as that between the airlines of these three countries would not be unexpected. One month after the founding of this company, in September of 1946, the first flight took place. In 1951, the SAS Consortium was created with the coordination of European operations as their prime mission. The ownership shares were proportioned between the three countries and each country divided their share 50/50 between private investors and their respective governments. The key to success for all airlines is brand awareness and marketing just to name a few. The marketing strategies of Scandinavian airlines during the 1950's created a widely known coup in brand awareness worldwide. A route of air travel flying over the North Pole and ending up on the west coast of the US in Los Angeles California was discovered as they began finding routes to operate in. They then took advantage of the branding opportunity in 1957 when they introduced, "round the world service over the North Pole." This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnOne of the three countries with a percentage ownership of Scandinavian Airlines is Denmark. The most important spot of flight operational responsibility is out of Copenhagen to places throughout Europe.rnrnMore air paths include travel around Denmark and also a flight to Oslo, Norway. Whereas the whole company has more than 15,000 employees, SAS in Denmark has less than 3,000 employees. The account is a lot like SAS Sweden, as that country also shares a percentage of entitlement. Flights coming out of Stockholm, Sweden to places around Europe and routes throughout the country of Sweden are the realm of operations. As you would expect with any company that is owned and operated by three separate countries, this can be problematic. Despite the obvious complications that could arise, this company continues to do what it has from the start. But this approach has given SAS a great deal of diversity which is part of their strength. They also have ongoing business contracts that allow them to persevere.

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