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10 Benefits of Teleseminars

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Teleseminars have many benefits for the information marketer.
Here are ten.
1.
Teleseminars are well liked by customers.
These short audio presentations provide a great deal of value to the audience.
Many people learn better when provided with an audio component in their learning media.
These presentations are also a chance to hear the voice at least of the person the audience will be buying from.
They are a chance to touch the presenter and to get to know them better.
2.
Teleseminars allow you to show your passion and personality.
People buy from people they know and like.
All too often marketers attempt to be diplomatic.
As a result no-one particularly dislikes them but no-one particularly likes them either.
By showing your passion and personality you become more human.
You become less remote.
You become a friend rather than a personality.
3.
Teleseminars can be repackaged easily.
One of the advantages of video and audio products is that they can be repackaged.
Take an audio product like a teleseminar.
Convert it to CD and you have a CD product.
Add slides and transfer it to DVDs as a video product.
Transcribe it and you have the base for several articles.
4.
Teleseminars can be sold as premium products.
Because people like teleseminars and because they are a personal connection, people are willing to pay more for a teleseminar recording than some other media.
Although the costs of creating a CD or DVD are so much lower than a book, the price a CD or DVD can be sold at is much higher.
5.
Teleseminars build credibility.
Like any other product a teleseminar is a chance to demonstrate your expertise.
However, teleseminars are often a free product -- at least when being created.
As a result these information samplers can help you to prove that you have the skills you say you do.
6.
Teleseminars can be used to build your reputation.
Teleseminars are an information product.
More importantly they are primarily learning content.
As people discover that you have teleseminars your reputation will be enhanced.
After all, you couldn't teach the information if you didn't understand it, could you? 7.
Teleseminars are a chance for you to give back some of your expertise.
One of the characteristics of the internet is the concept of giving back.
Of sharing with others.
Of charity.
Teleseminars are a great way to give back to your community.
To share your knowledge with them.
8.
They are easy to design, perform and produce.
Teleseminars are learning content.
As such they do need to be designed, created, polished and all the other steps that go into creating a learning content product.
However, the nature of the media is such that it is quite easy to create teleseminars.
They are amongst the easiest products to create.
9.
Most teleseminars have an interactive component -- a Q and A session.
These sessions allow your audience to learn a little more about you than just your product.
They provide a chance for your audience to connect with you on a personal basis.
10.
These question and answer sessions also allow you to learn about your customers.
One of the problems is that you need to constantly ask your clients what problems they are experiencing in order to create your products.
The Q and A session gives you a unique insight into your customers' problems.
And a chance for you to test solutions.
Source: ...
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