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Call center recording - what its business impacts on organization?
Call center recording brings in a lot of business oriented benefits to an organization. Not only is the performance of every agent is easily analyzed to make them more professional but one can also get to know the customer's response by analyzing the customer-agent interaction. Call center recording helps in turning knowledge to insight. One gets to understand the operations to be undertaken in a better way and learn faster. Depending upon the type of call recording software used, the business oriented impact on the organization varies.
The first in the list is the Voice Only system that records the conversation between the agent and the customer, either a part or the whole of it. It is in the hands of the supervisor as he can automatically turn the full recording function on or off. This is the most widely used system for agent monitoring as well as training. The next in the list is the Voice and Data system that also records data along with the conversation. Here, data implies whatever keystrokes are made by the agent are also recorded for better training purpose. Not every organization gives importance to recording data along with the voice and so, this type of system is less common among all the call center recording systems. The uncommonness of this type of system is also due to the fact that correcting any input error in the data would perhaps be a lot more expensive and time-consuming to edit. The third in the list is the Voice, Data and Analytics system that also provides analysis for voice and multimedia transactions along with the conventional recording function. This type of system costs almost five time more than the conventional call center recording systems and are mostly installed only by the organizations situated at the top of the industry. The highlights of this type of system include analyzing the market trends, putting light on the areas of organization that need improvement along with the agent monitoring and grading. This type of system also comes handy in analyzing the customer response, such as how a customer reacts to a particular type of product and so on.
Every organization chooses from the above mentioned systems of call center recording depending upon the objectives of the organization and their budget. For organizations working on a small-scale or having a reasonable budget, Voice Only system comes as the best option as it is not only inexpensive but also quite useful in assuring the call quality and remaining regulatory compliant. For medium sized businesses, adding the option of viewing screens and keystrokes through the function of data comes as a little more cost and bringing in a little more betterment in the system. Finally, adding the analytics factor to the system gives a more comprehensive picture of a call center. This type of system analyzes the market trend and turns information into knowledge and knowledge into insight that works wonders for the call center.
Thus, the business oriented impact of the call center recording software depends upon what type of system is installed. The better the system, the more complex things become and the more advanced results come.
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