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It is essentially a social networking website that allows friends, family members, colleagues and customers to keep up with other individuals are businesses.
Twitter was created to allow people to stay connected with acquaintances, family and friends.
User's updates where to answer the question "What are you doing?" Twitter provides a platform for individuals to update others about their daily lives.
Twitter can also be used in a very effective way for marketers and companies.
This site can be used as an extremely simply way to update one's customers about what is going on in their business, to notify one's customers about upcoming sales, specials and discounts.
Marketers would be wise to encourage their customers to sign up for Twitter by offering some type of special sales prices or exclusive sales notices for those who sign up to follow them.
Having special sales and providing "insider" announcements for this group is a good way to take advantage of the medium.
Twitter can also be used as a great customer service tool.
Marketers can ask questions about their customer's take on their products, service or support.
They can answer and address any complaints as well.
Twitter is also an inexpensive and fast way for marketers to stay in touch with their customers.
They can do so instantly at no cost.
Unlike email blasts which require a special type of software or company that manages messages that are sent out, Twitter only takes a few minutes.
A company's or marketer's list can instantly be contacted in a very short amount of time.
Internet users love social networking websites.
It gives them an opportunity to feel a part of a community.
It also allows them to get important information on their own time and when they decide to.
Unlike email marketing, which can easily begin to bug customers, can be filtered and sometimes are even ignored, if someone is checking in on your twitter updates, they are actually interested in what is going on with your company.
As a result, you have a captive, loyal audience that is more likely to buy from you.
Twitter should be monetized.
However, avoid trying to sell some type of product every time you send out an update.
If you do, you will quickly turn people off.
Instead, provide them with well though out and helpful posts.
Only send out sales pitches occasionally and then only about products that you are familiar with and would recommend to your family or friends.
Your goal is to use Twitter as a long term tool.
If you begin constantly pushing products, you will alienate your readers.
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