9 Ways to Enhance Your Facebook Page

Consistent Branding

• For a Facebook Page to serve as an efficient way of promoting you or your business, it needs to be consistent with your other branding efforts, says Social Media Today. Use a high quality copy of your company's logo or a photo of yourself as your main picture, and keep the colors and images you use throughout the Page tied in with it.
  
  

Post Videos

• Focus your posting efforts on the types of posts that Facebook gives the most weight. Videos, whether you share them directly through the Page or via a link to Youtube, bump up your visibility in other people's news feeds according to Socialbrite.
  
  

Vanity URLs

• Once your Facebook Page has at least 25 fans, you're eligible to shorten its long URL down to a vanity URL of your choosing explains the 10,000 Words website. Use the name of your organization or business, or the name you do business under for individuals, for the best results. If you own a domain name, redirecting it to your Page also works.
  
  

Syndicate Posts

• The time you spend updating a blog or other social media site keeps your Facebook Page updated as well with the right tools. Certain third-party applications like Networked Blogs are recommended by GigaOM because they automatically update your Page with a link to any new content on the sites you connect it to.
  
  

Newsletter Sign Up

• Simple email newsletters keep you in contact with anyone who signs up. The top email newsletter services, including Aweber, Mailchimp and Constant Contact, all offer Facebook applications to gather email addresses right on your Page.
  
  

Add Polls

• Facebook itself offers a number of applications that don't involve sending your information to third-party developers. One of the most useful of these is the Polls tab. Add a weekly or monthly poll to engage fans and gather important information on how they feel about your brand at the same time.
  
  

Require a Like

• With your choice of a number of third-party applications you can lock certain content or rewards so that only Fans see them. The Social Media Examiner website recommends keeping the best content on your Page behind this kind of filter to turn casual visitors into new fans.
  
  

Use iFrames

• If you can't find an application or tab that adds what you need to your Page, try making your own with Iframes. You'll need to know how to use HTML or PHP to create a custom web page explains (Anti) Social Development, and you'll have to host the page you use as the tab content on your own web server.
  
  

Update Regularly

• No matter what applications or tabs you add to your page, if it remains empty and lacks updates for months, new visitors will assume it is no longer relevant. Add new status updates or content on a regular schedule or your efforts to make an engaging and attractive page will go to waste.