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Be clear and concise at all times with any ad copy you write. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Keep in mind that Google AdWords limits the title count to 25 characters and description to 35 characters. Your PPC (classified) ads must out of necessity be short and to the point. You won't get more than a few seconds to grab the attention of the searcher. Don't get too upset about it because we all do the same thing when we see ads? Right? Even you... A lot of this has much to do with filtering out people who are not interested; so one approach is to put your price right there in your ad. Get it? The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. You do not really want to have people clicking through if the price is too high.
Avoid long words with many syllables, and just make sure that each word really counts and must be there. We always suggest learning how to write effective classified ads because they are identical to PPC ads. You will be putting yourself at a handicap by using unnecessary words.
Your ad copy needs to include at least one great benefit because people want to know what they will get out of your product. Not sure? Make a list of benefits, and also make sure they are not features, and then choose a small number of the best ones to test in ads. You need to offer the benefit that speaks the loudest to your target market. If you are not sure about features/benefits, don't feel bad because a lot of people get that one wrong - so you need to do some research to discover the difference. Ok? Always keep in mind that you can become adept with writing ads that get results for Google Adwords or any other PPC ad platform. It's not hard at all do write great classified ads (PPC) ads, and you will discover that if you don't give up.
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