Promotion of Tourism in India

Incredible India Campaign

• The Indian Ministry of Tourism launched the Incredible India campaign in 2002 to encourage visitors from around the world to experience India. The concerted marketing effort included print, radio and television ads. The campaign also included road shows, which were planned for the UK, Canada, Singapore, Malaysia, Russia, Australia and New Zealand. The successful campaign received attention and praise from travel professionals and is credited with increasing the number of tourists to the nation within just a few years.
  
  

More Lodging Available

• Taj Mahal from IncredibleIndia.org
  
  While the Incredible India campaign succeeded in bringing tourists to India, a lack of available lodging had to be addressed before the nation could handle a large increase in visitors. As one solution to the problem, the Ministry of Tourism has encouraged Indian entrepreneurs to start hosting tourists in bed and breakfast style guest lodging. These B&Bs offer visitors an authentic experience with Indian cuisine, culture and people, as well as an increase in the number of guest rooms available in metropolitan areas.
  
  

Transportation and Accessibility

• India's crumbling infrastructure is another hurdle to the successful growth of the tourism sector. The Indian government is allocating funds to improve the infrastructure of the nation, improving access to rural areas so they become attractive to visitors. One such improvement has been the installation of heliports, where visitors can easily travel from a major metropolitan area to a rural area by helicopter.
  
  

Heritage & Ecotourism

• Jewelry and Taj Mahal from IncredibleIndia.org
  
  Many visit India seeking signs of the ancient culture founded there. A popular heritage sight is the Taj Mahal, which attracts millions of visitors each year. India's Ministry of Tourism attempts to implement sustainable practices, promoting the ideals of ecotourism to its partner sites and tour guides. The Ministry also is integrating the ideals of conservation and preservation of the local ecology and culture to the greatest extent possible. The Ministry is working to create unique tourist experiences in rural India that promote local culture and have a low impact on the environment.
  
  

Health and Wellness Tourism

• As the birthplace of yoga and Ayurveda, India has a particular appeal to visitors who are searching for spiritual and physical healing. Since the Beatles visited an Indian ashram in the late 1960s, the popularity of visiting these spiritual yoga centers has grown among Westerners. The Ministry uses that popularity to highlight these traditions in their campaigns.