How to Position Yourself Or Your Business So You Can Increase Profit and Credibility

Are you having difficulty connecting with your target market? Do you not seem to be getting the message across that you intended? Read my article and learn a method that will help you stop wasting money on marketing that isn't getting the desired response.
The way you present yourself, your business, your product, is essential to how the consumer perceives you.
You have more influence over how you are perceived than you might think; it's not all up to your customers to create an opinion or image of yourself.
An excellent way to exert your influence over the impression you make with your customer, especially the first impression, is to do what I call "framing".
Basically, framing is a method of presenting yourself in a manner that should be undetectable to your subject but should still get across your intended message emphatically.
Scenario: You are attempting to sell a new line of an internet product.
Through extensive market research you have found that your target market's most desirable benefit they crave from this type of purchase is the lifespan of the product.
In order to instill in your customer that the best aspect of your product is in fact its longevity you would frame your advertisements or marketing as such: "Look no further for the longest-lasting, environmentally friendly, cheap replacements for your 'product' needs.
" See what I did there? It might be subtle, but the very first description I used catered to the exact benefit of the product I knew the target market was looking for.
Because I chose this as my very first description, the rest of my marketing will be framed by the thought that this product is the best when it comes to lifespan.
Consumers will also understand that my product is beneficial for the environment and also inexpensive, but the most prominent aspect will remain "longest-lasting" simply because it was first.
Negative Framing Keep in mind that the same principles can be used to frame a person, business, or product in a negative light.
Look at the following example: "My neighbor is noisy, generous, and reliable.
" You may be asking why I used positive terms for negative framing.
That's because if you are too aggressive at negatively framing your competition then it will have an adverse impact on you or your company - people will perceive you to be scheming and deceptive.
Conclusion: Practice your framing skills - you can do this even by changing your appearance to achieve different or better results and noting them as you see the different reactions to the impression you're trying to give.
Understand what your target market wants and mold your approach around that.
And remember, frame your negative competition-bashing around something positive to keep your own business balanced in the eyes of the consumer.
Use this, what I call "framing", and I guarantee you'll see better results on all your marketing endeavors.