email marketing, lead generation, b-to-b marketing, leads, email service provider, content calendar,

Email -- if you’re not doing it, you should. There are few other tactics for acquiring and converting customers that are so effective and cost-conscious. But if you’ve never done email previously, the options might seem daunting. In this three-part series, we’ll look at the basics of email (including key terminology), how to setup and manage your first email campaign, and how to grow a list through great content.