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What is shown at the end of a film, hence the term "trailer" is now on TV at home in theaters and is No. 3 in the form of online video seen today. In 1912 in Rye Beach, New York, a food stall hung a sheet with a movie clip during the next installment of the Adventures of Katelyn. Viewers could not tell if Kathryn escaped from the jaws of a lion who come to see and exciting chapter next week.
From there, it was the Loew's theater chain, which was the first of what would become a staple of the making of the film. In 1913, Nils Granlund, advertising Loew brought together a promotional film in Love, a musical soon-to-be-opened Broadway comedy. To take advantage of the captive audience, the cinematographic essays and other key aspects of production has shown that theater lovers to encourage them to head to Broadway.
Granlund took the concept even further next year with a focus slide to promote a new film by Charlie Chaplin at Loew Harlem location. With a new way to deliver ads and information technology Granlund quickly became adopted by the theater management through loans to pay the last countries in technology. Paramount Studios grabbed practice in 1916 and began releasing trailers high profile films. In 1919, added a new section of the trailer all the workshop to promote their upcoming films.
Studios recognized this booming business, but have been slow to get on board. Towing companies began to sprout in the New York area, with slides attractive because they were unable to get their hands on pictures of the actual movie. As studies began buying theaters, which became more interested in how they market their films. A trio of New Yorkers saw the opportunity and created the National Screen Service (NSS), a company to manage the affairs of the promotion and distribution activities of the studios in exchange for exclusive access to movies.
The NSS is the main leader 1927-1970 trailer using newsrooms study teams and publishers slow to produce a standard film for most of the time. The look and the sound was of a similar nature: strong, sensational, as boxes glimpses of history in the film. It was not until the Wind, which has engaged a little more toned, even arisen. At the same time, Cecil B.
As technology presses in the industry over time replace digital watch trailers standards as copies of digital movies on celluloid replace celluloid film. Targeting higher specificity, trailer, directed at a specific audience type will be built differently than its cousin, the theatrical trailer, gives more control trailer placement studies, while at the same time give them more flexibility.
From a leaf in Rye, New York to digital versions of the epic pieces promoting the film, the trailer has become a communication device, an art, a method of persuasion and as a lucrative industry. As Cameron Diaz in The Holiday said: "That's why I pay a lot of money."
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