The best magazine
Small Business Marketing - How to Write Articles in No Time Flat
Felicia Slattery, Keith Goodrun and Jeff Herring put out a challenge to the world of internet marketing folks.
They're calling it "100Articles100Days" and created a support system for all of us participants amping up our marketing.
Well this morning I figured out a couple of keys to keep myself on track and meet my HAHD goals: 1 - Be a dedicated writer Dedication can come in many forms for us small business folks.
Over time I've learned I'm verbally freshest first thing in the morning and I am learning to protect and use that! If I log in to 'clear out' emails...
it's hours before I get back to it and my time is *poof* gone 2 - Be systematic In the past I've had streams of articles in files.
Here's a new approach I'm using: setting up a single document with all the articles inside and a number before the title so I know where I am and I don't have to try to remember the titles I gave articles, nor the dates I wrote them 3 - Be structured Rather than lists of "what I'll write, one of these days" I'm setting up a 7-day schedule (or perhaps I ought to call it 7-topic schedule) with my top 7 topics in rotation AND presetting the upcoming slots for 7-14 articles so that if I find a remark in one article is actually a topic for another one I can go pop the language in there and have my starter all ready 4 - Be simple Many folks get stuck in the "I don't have time to write" mindset.
Frankly, this started out as a quick email - 100 words typically for all of us.
I hit a roll and it's now probably 400 words.
All in about 17 minutes, without a game plan and little mental chatter - just writing away! 5 - Be aware Imagine: Here I am typing away a quick blog comment, and presto - here's the material for an article.
At first it seemed 'off topic' for my own audience, yet it'll make a great blog post and with a few tweaks I'll be turning it into an article! Honestly, I love article writing for all the ways I can see my own experience become helpful information for others.
When you read the sentences above for the first time, what might not be apparent is that it started as a quickie message to everyone on the HAHD challenge.
Once I wrote number 4 I realized I could edit this blog post and turn it into an article so I went through to soften all the "I"s in the article, added a couple of key words, etc.
While I didn't eliminate all of them, it is softer than the first pass.
Now I'm going to grab all of this, pop it into my blog and re-edit it a bit more and presto: more than 350 words - done! Fresh marketing for my own small business! THANKS Jeff, Felicia and Keith
Source: ...