A Comprehensive Overview of Online and Print Classified Advertisement Sites

In India, unlike many other countries, newspaper buying and reading has tremendous potential, which is why there are over 330 million copies printed and circulated daily. This gives advertisers a tremendous platform in the form of classified advertisements to display their products, services, etc, and it also gives readers an opportunity to buy and sell essential items that they might require. This advertising platform is also a big source of revenue for newspapers, and they have entire sections just handling these enquires.

Free or Paid

Putting up classified advertising sections in daily newspapers as well as some magazines has proved to be a surefire way to enquire, buy, and sell different items. These classified ads sites are also the perfect platform for companies to advertise for jobs, recruitment for local and overseas, etc. Since the newspapers have a very vast circulation, there is no doubt that the advertisement placed will get a good response. Besides daily newspapers, there are many ad posting sites that are available for people who have access to computers and the internet. Many of these ad sites are free, but as they require some technical knowledge to access these sites, they may not reach many of the lower sections of society. While newspapers charge for their classified advertisement services, there are considerable benefits in doing so.

Prominent Location Placement

The biggest benefit for placing ads in the classified advertisement section of the newspaper is that the client gets to decide where to place the ad; however, they will have to pay extra for some of the prominent locations in the paper. This is perfect for companies who wish to post real estate ads in an eye catching location in the paper or even in online sites. Some of the new internet classified advertisement sites have an international flavor to it with over 100 countries available to place the advertisements. Some of the most popular reasons for classified advertisements are the matrimonial ads which allow families to select a bride or groom for their children or family members. This form of advertising is very popular in the Asian and African subcontinent and has resulted in thousands of lasting unions over the years.

Target-Specific Ads

Besides matrimonial, there are now specialist sites that deal in vehicle advertising, which means that potential buyers and sellers now have a site which handles only vehicles, and they do not have to wade through thousands of different types of ads or even community advertisements. In most newspapers and online general sites, it is the job classified section that has the most advertisements; it is where companies who require people with specialized skills or a vacant position fill their requirements. Currently, this section has become so technical, you can select which section you wish to place your advertisements i.e., jobs sections are available for engineering, computer-related, doctors, teachers, clerical, drivers, etc.