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Online video is one of the best mediums you can use to promote and sell your crafts or artwork on the Internet.
If you have a video of your artwork or yourself on your website you're off to a great start.
But you don't have to stop there.
Here are some more ideas on how to use the power of online video on your art website:
- Create a how to care for your artwork video- If your artwork or craft item requires some maintenance or special cleaning, create a video with tips on how to care for and clean your artwork.
- Create a frequently asked questions video- if you have an unusual craft or art technique, chances are that you have a lot of questions from your customers that you answer over and over again.
Create a video that answers some of your customer's most frequently asked questions. - Create a day-in-the life video- Customers find the artist's life fascinating, so try shooting some scenes from a typical day in the studio.
- Create a "how to" or "advice" videos- A lot of craft and art items are used as personal accessories or in interior design.
If you paint for example, create a video showing the best way to hang or light your paintings.
If you make hair accessories, demonstrate the latest fashions using your accessories. - Create a demonstration video- Can your artwork be demonstrated? Create a video of you demonstrating how your craft item or art piece can be used.
- Try video blogging- Do you have a blog? Instead of just writing blog posts, try making video blog posts as well.
Instead of writing a blog post, simply sit down in front of the camera and talk about your topic instead.
Then post the video on your blog. - Record lectures and presentations- If you're lucky enough to land a art-related speaking engagement or were invited to lecture at an craft related conference...
ask for permission to videotape your session and to post brief clips on your website.
This shows you as an authority in the art world...
plus it has the added bonus of encouraging more speaking engagements. - Capture media appearances- If you've landed some time on the small screen, see if you can get a copy of your television appearance and permission to show clips on your website.
- Make a video slideshow- Did you know that you can make video without owning a video camera? Choose photos you and your craft and record audio narration to create a video slideshow.
- Capture your art in motion- Does your art move? Anyone that makes "kinetic" art can benefit fromshowing how their pieces move.
Still pictures simply won't do your work justice.
Have video showing your art in motion so that customers can get the full effect.
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