Common Terms Associated With Link Building

When it comes to link building, we can learn about various terms that we have never heard before.
Here is a list of some commonly used terms with link building: Keyword A word or phrase that is often used by people to search on search sites or directories.
Meta Description Tag The description of a website that you can see in a search result on Google or Yahoo Search is because of meta description tag which can be found in the HTML header.
Meta Keywords Tag Meta keywords tag is found in the HTML header.
It lists the words that can be alternatively used for the words present in the content of the web page.
Keyword Density It is the appearance of the keywords in article or certain section on a web page.
It is very important for achieving a high ranking on search sites.
If the keywords appear on a web page at a proper number, the website will rank high in search sites.
However, repeating the keywords often may lead to spamming.
Spamming It is the act of making wrong use of normal search engine methods, repeating keywords excessively, etc.
It can also be used to describe the act of sending unsolicited emails in large numbers.
Link Popularity The number of links that leads to a website is known as link popularity.
Through it, search websites like Google and Yahoo Search find out the ranking of the website.
Link Building The practice of creating inbound links that can lead to a blog or website is called link building.