Target Different Marketing Media to Make Your Resell Rights eBooks Stand Out From the Crowd

Many resell rights products include ideas about where and how to advertise the product and that is the only marketing challenge most resellers will use.
So everyone will be advertising the same product, using the same advertisements, same web sites, same media.
They'll use the same key words, the same pay-per-click search engines.
Are you getting the picture?Do you see why you must move outside the mainframe, why you must use different advertisements, and advertise in online and print publications which your rivals may not even know about, and certainly won't work hard enough to discover for themselves? TARGET OTHER ADVERTISING SOURCES How and where to locate these 'other' advertising sources?For online publications, use one of numerous quality ezine and media directories which you will find by keying 'Directory Ezines' into your browser.
For offline, that is print publications, study Willings' Press Guide, available in all good reference libraries, which lists most worldwide publications, including many little-known titles with high subscriber rates, for you to target with advertisements, articles, and such.
Bear in mind that virtually every advertising medium targets potential buyers for your product, to a greater or lesser extent, depending on whether the medium reaches a general audience, such as a daily national newspaper reaching a high proportion of the general population, or a niche audience, like accountants, veterinary surgeons, gardeners.
A product that might suit many people, regardless of education, profession, and so on, should sell well in most high circulation publications, regardless of subject or readership characteristics.
So something that would benefit most people, such as software to help calculate mortgage repayments or balance the family budgets could sell well in a mass market general interest publication, such as a national newspaper or a general advertising publication like Exchange and Mart, even niche market publications such as Stonemason's Monthly.
A piece of software designed mainly for farmers might also sell a few copies in that general medium, considering some readers will also be farmers, but it's likely to sell far more copies in a publication intended specifically for farmers, such as Farmer's Weekly.
And it will probably be a lot cheaper to place your ad.
in that niche market publication than in a high circulation general interest daily newspaper.
It's vitally important to consider exactly how many people might benefit from your product before assuming you have a best seller on your hands.
For example, a product intended mainly for people breeding exotic animals of which only a handful of breeders exist in your target country is unlikely to sell many copies, apart from the fact the very few people who exist in the business might also be elusive, and known to only a few regular customers.
They might in fact have no need for your product, so you're onto a loser already.
Unless, of course, you can customize your product to suit those people, and whatever few people are willing to buy are also willing to pay a high price.
******************************** MOST IMPORTANTLY You have to find the market first, make sure enough potential customers exist in that market, that those people can be targeted quickly and at little cost, and those people actually need your product.
If not, forget it, move onto something else.
******************************** TARGET DIFFERENT PROSPECTS Just because the person producing the software suggests you sell it to web site designers, or teachers, or doctors, doesn't always mean you can't adapt the product or sell it 'as is' to other groups, such as accountants, photographers, writers, and so on.
So a piece of software originally designed for private investigators to access online search databases to locate absconding debtors and missing persons might also be useful for individuals tracing long-lost relatives, or adoptees trying to contact their birth parents.
Obviously, too many references to 'private investigator' in your software gives the game away, but a non-restrictive title such as 'Search Buddy' signifies a product that could be promoted outside its original market.
TIP:Study your product, list people who might benefit from it, study media directories for suitable markets.
Surf the Internet for possible markets outside the mainframe.
GREAT IDEA! Often a piece of software can be advertised using the same advertisement placed in different publications, sometimes with no changes being made, often with just the headline amended to suit.
For example, take 'Search Buddy' again and let's design an ad.
for marketing the product to several audiences.
Here's an advertisement that could well sit comfortably in most media, on and off the Internet.
************************* ARE YOU LOOKING FOR SOMEONE?Let Search Buddy Be Your Guide.
Comprehensive One Click Search Works On All Computers.
************************* Okay, it's very rough, but you do get the point.
Now let us adapt that ad.
to suit various hopefully fictitious publications.
Here's one for Ancestry Research.
************************* HAVING TROUBLELOCATING YOUR ANCESTORS?Let Search Buddy Be Your Guide.
Comprehensive One Click Search Software To Suit All Online Ancestry and Family.
**************************** Can you see how doing something just a little bit different can make such a big difference to your business?