Business Journalism

The old, romantic India of the snake charmer is being swept aside. Today, India has more people under 30 than any other nation in the world. With easy mobile-phone connectivity, television, and migration, aspiration has become the country's defining mood. These forces have created enormous opportunities to develop innovative new products and technologies to inform the public about the economy and business. The result - business journalism is one of the fastest growing fields in media. The fascination of money and how it interacts with the society is a subject of enduring interest. We will continue to be fascinated by the successes of GE, Amazon, Alibaba, Tatas and Ambanis. In the same breath, we are riveted by a Satyam, Enron and Worldcom. Business journalism tracks and brings us the distilled essence of the economic progress of human kind.

 Why Business Journalism course in Mumbai?

 There was a time when journalists with privileged information – a euphemism for insider information – disseminated information to a mass of eager consumers. Now, business journalism is increasingly about marketing content and vying for attention in a mobile-based landscape. Today's reporting is, in part, driven by news consumers who are chiming in on discussions and engaging with social media.

Business journalism courses is similar to reporting any other beat. You have to know what you are writing, what information to search for, and what sources to use. This is where the problems start. Often, reporters are not fully conversant about their beat. The quality of questions asked point out to a lack of basic understanding of the business and the challenges it faces. Some business journalists do not know how to  source information they need. Some do not understand the basic principles of economics that cause a company's profits to rise and fall, or the importance of the stock market and trade relations to a business's future prospects.

 For media outfits struggling to keep their circulation and TRPs up, the mandate is clear: To hold on to their consumers, more breadth and depth of coverage is needed. Especially today, when everyone wants to know what is happening to the economy – both Indian and global. But when reporting on business, care should be taken to make it interesting to the masses, and ensure it is some of the best journalism today in newspapers, magazines, and on television.

 Every one has some personal questions and doubts which they want answered – some would like to know how to multiply their wealth in the financial markets, some would like to know about the firms they are planning to join. Some want to know if now is the time to buy a house, or whether the CEO of the company where they work is considering selling the business. In short, they want better business coverage. Better business journalism.