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Although you may not be in the position to be able to hire an experienced SEO expert, there are plenty of steps that you can take to get things started.
By getting the basics right, you may be able to give your website a boost up the search engine rankings.
If you do need to hire an SEO consultant at a later stage, then at least you'll know that your own efforts will help to reduce the associated costs.
So where should you start? Well, it certainly helps if you know how to edit your website.
This doesn't actually need quite as much technical knowledge as you might imagine.
Many website editing software packages make it nice and easy for you to make changes.
Although experienced web developers may get excited about changing numerous pieces of code, amateur enthusiast are usually able to make improvements with a little bit of knowledge.
A good starting point is to think about what your website is all about.
You've probably got a number of pages listed on your site and you'll notice that each of them has a title.
Making sure that those titles reflect the content of the website will certainly help you to optimize the website.
So you might start by writing relevant titles for every page.
Various experts suggest rules about what you should enter as a title.
In truth, you can't go far wrong if you write a simple title that includes around half a dozen words.
Don't think too much about the search engines at this point.
Think instead about what visitors to your website are looking for.
Having changed the titles, you may want to start looking at the written content on each page.
Make sure that it's well written and will appeal to potential customers.
Again, there's no need to force keywords into every sentence.
In fact, attempting to manipulate things in this way is much more likely to cause problems.
Keep things simple and you'll be on the right track.
You probably realise that building links will be absolutely critical to the success of your site.
But this doesn't mean buying a package that automatically generates thousands of new links.
That might well lead to penalties.
Many people do make the mistake of getting excited about the need for a large quantity of links.
A better plan of action is to think more carefully about quality.
Aim to get links from websites that have a subject that's related to your own.
These basic steps won't get you to the very top of Google.
But they do provide an excellent starting point.
If you can get the basics right then you'll certainly be in a better position to succeed.
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