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A study conducted by the University of Minnesota found that cigarettes can be purchased on American Indian-owned Internet sites for about one fifth of the price at grocery stores, making this a more convenient, lower-priced, and appealing method of purchasing cigarettes. Researchers and educators are challenged to address this new marketing ploy and to discover ways to curb rising smoking rates in American Indian communities.
The changing landscape of cigarette advertising, sales, and points of purchase in American Indian communities has gone largely unnoticed. Few studies have examined Internet cigarette sales, and even fewer have examined the marketing tools utilized by American Indian cigarette sales entrepreneurs. Cigarettes sales are shifting from smoke shops and small-town markets to easily accessible and colorful Internet Web sites. This shift marks 3 significant outcomes: (1) access to cigarette and tobacco products has been made more convenient and lower priced; (2) Native-brand cigarettes are colorful, attractive, eye-catching, and appealing to ethnic pride; and (3) cigarette sales are a sizeable source of income for some tribes and American Indian entrepreneurs.
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