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The headline is probably the most important element. If your headline doesn't capture attention, the rest of the copy won't matter. On the World Wide Web browsing is done very quickly, as people are viewing page after page. So when they see your sales letter, it should have the ability to stop them right there. So how exactly do you know your headline is good and really worthy? By using a series of headings you can rotate them and see which has the best effect. When you're creating your headlines, there aren't any definitive rules. The goal is to have the customer attentive and wanting to read your sales copy. If you turn the pages and look into history, you'll see that top copywriters used some of the most absurd headlines and got great results. So the headline itself isn't nearly as important as how you write it for maximum impact. Think out of the box and you'll be able to stand out from the competition. There are multiple reasons why a headline might not attract the attention you want, but this is perhaps one of the major ways to avoid low responses. You should also try to keep your headline short and to the point.
You can increase the value of a product in many ways when creating a sales copy. You might include a free bonus for every customer who buys. Everyone loves the idea of free bonuses. They like anything that they don' have to pay for. The free bonuses will only help in convincing the user that your product is valuable. There are reports of customers buying products just to access the bonuses on offer.
Yes, the effect is that great. But again, it depends on how you position yourself and what kind of bonuses you offer. To see positive results the bonuses must compliment the product. Don't just put a cheap product out as a bonus to try and grab sales, as this won't work.
Another copywriting principle is that you should be as specific as possible. This applies not only to the body of your copy but also to your headline and the sub headlines. The reason for this is people don't want vague information about a product. If you are offering people a solution, you have to provide them with a detailed explanation that they can understand. You have to do this if you want readers to believe what you're saying and trust you. You cannot be specific all of the time, but usually it's in your interest to deliver detailed facts as much as possible. All in all, copywriting is all about how you express the benefits of your product and show your prospects the real benefits. It can take time to hone your skill, but it's worth the effort in the long run.
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