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Getting Catalog Writing Clients - How to Create Samples Before Getting Your First Job

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If you want to break into the catalog writing business, you must have samples.
Only problem is, how do you get samples if nobody has hired you yet? Luckily, you can get around this problem pretty easily with the following "back door" method that has worked for hundreds of writers.
In fact, with this formula, getting writing samples is incredibly fast and easy.
1.
Grab a catalog you have sitting in your home now.
If you don't have any catalogs in your home, you can find thousands of them right on the Internet.
Just type in "catalogs" in the search engines.
Much of today's catalog copy is actually online, anyway.
2.
Read through the catalog until you find a copy block that looks weak.
You may find this hard to believe now, but when you go through catalogs you will always find blocks that are lacking.
Maybe they don't read smoothly.
Maybe they aren't as descriptive as they could be.
Or maybe they simply don't do a good job of selling the product.
Whatever the case, you will always find at least a few really weak blocks in every book.
3.
Rewrite those weak copy blocks your way -- making it stronger than the original.
Don't worry about making it look pretty or the graphical elements.
Catalogs hire writers for the writing, not the artwork.
Also, make sure you keep the word counts the same (give or take a word.
) 4.
Repeat the above steps with five to eight more blocks.
Try to make them completely different products for completely different catalogs.
This way your samples will stand out more and show you as a more well-rounded writer.
And that's all you have to do.
Not only will doing this give you a great portfolio of samples, but you will train yourself how to write great catalog copy at the same time.
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