Keywords and SEO copywriting

Keywords are the backbone of SEO. They help your website to rank on search engines. To optimize your copy for good search engine ranking, you need to select the right keywords and place them strategically throughout your copy. Instead of using the keywords once, it is advisable to evenly spread them throughout the entire copy. However, never overdo with keywords. Overstuffing keywords is considered a malpractice in SEO and search engines and your site may also be blacklisted. Plus, excessive use of keywords makes the copy boring to read and will also turn away your readers. Here are some tips on how to use keywords in SEO copywriting.

• Keyword density of more than 10% is considered as keyword stuffing. Articles or blogs stuffed with excessive keywords are at high risk of getting banned by search engines. So while writing your copy, make sure you do not overdo with keywords.
• Keyword dilution is another aspect to keep in mind while optimizing your copy for the web. Excessive usage of unrelated keywords will affect the overall performance of the keywords.
• Use keywords as labels for your images. Label the images within the html code/. Search engine spiders read these labels as keywords and give a higher ranking to your copy.
• It is good to use keyword as the first word of the heading.
• Incorporating keywords in the domain name is considered to be a good search engine optimization strategy.
• It is a good practice to use keywords in sub-headings and sub-titles in your article.
• Remember, using keywords in the heading is important, but also ensure that your web copy is relevant to the keyword you have used.
• It is a good SEO copywriting practice to use your keyword in the first 25-50 words of your article or blog. Whether it is a table or a paragraph, ensure that the keyword blends well with the natural flow of the content. It should never look like you have forcefully included the keyword in your document.

Finally, while copywriting, use the keywords judiciously and avoid overstuffing. Keep in mind that ultimately it is your readers who will perform a call to action and so write a copy that is informative, engaging, relevant and is able to catch and hold the attention of your readers.