Ezine Advertising Helps You Make the Most Out of Your Solo Ads

No matter what niche you're targeting, you'll be able to find an ezine to advertise in. The best part about ezine advertising is that you are in complete control, and you decide where to put your ad and for how long. This gives you the freedom to test out different ads easily. Always keep in mind your primary objective - to get readers to sign up to your subscriber list. You do that by using reliable autoresponder software. The money really is in the list!

If you want your ads to be effective, make sure they have a professional look. You can't create an ad that is ridden with spelling mistakes and bad grammar, because that would obviously create a bad impression on the subscribers who are going to see the ad. Make sure you proof read your ad twice, and spell check it so that there aren't any unknown mistakes. You may have a great product, but if you send out an ad that gives the wrong impression, the subscribers who read it will assume the worst and you won't get many responses.

Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. You might want to add some code that will insert each subscriber's first name into the subject line, so the publisher will need to know about this. This is important because personalization is known to increase the response rate and make the ad more effective. Personalizing your emails this way is quite easy, so don't miss the opportunity to do this if you can. You need to clear these things with the ezine publisher before you publish your ad. You can promote virtually anything, even backlink software.

It's also important to test the response you receive from different subject lines. The right subject line can increase the number of people opening that email. Emphasize your subject line and be sure it stands out and you'll be rewarded with a healthy open rate. The subject line you choose is important because if your ad isn't being opened, your conversions will suffer. Try to think of your subject line as the main title, which should entice readers to open the email and learn more. You're delivering a bigger impact with a powerful subject line.

In closing, your solo ad could deliver some excellent returns if you keep these simple tips in mind. Solo ads are ideal for getting your offer or product directly in front of your target audience, although you can also use them to entice new subscribers to join your list. So go ahead and add solo advertising in ezines to your Internet marketing arsenal and watch your results sky-rocket. These tips are obviously great for you to use, to read about what software the author himself uses look at - SEnuke X.