Marketing For Small Business Owners - Catalog Marketing Design Tips

Most customers are very particular in how a business should present them not only with great products and services but also good quality marketing materials.
Among these marketing tools are catalogs.
Your customers will be impressed if you hand out catalogs that are printed in high grade papers, with superior color quality and have compelling content.
Professionally-designed marketing catalogs will give you the edge of presenting your business as a legitimate and reliable one - keen on quality and brand image.
Catalog prints let you showcase your entire product line or services and include your marketing message for a more effective promotional strategy.
These prints also let you include content that your customers can find valuable.
This is a good thing since you want your target audience to find value in everything that you are handing to them.
So when you design your catalogs, you should always keep these things in mind.
But how do you go on designing your prints for effective marketing? Here are few tips: Tips for Effective Catalog Marketing Design * Give your target audience a glimpse of what they will find inside the catalogs.
You can do this by including photos and dividing the cover into several sections.
You know how a magazine's cover looks like - it's what your catalogs should look like as well.
A glimpse of what's inside the pages will entice the reader to check what the entire catalog is all about and they will start browsing through your products.
A rule of thumb is to highlight your top product on the cover.
* For the inside pages, you should make sure that the text are readable and that there are photos included.
Some people have the tendency to skip descriptions of products or services that don't have photos included.
For example, you are offering tanning services, be sure to include several photos of a model getting a tan and before and after photos for emphasis.
The latter will serve as proof that you are an expert in what you do.
It's good to use photos taken from different angles.
* Adding value to our catalog prints is the ultimate lure for your target audience to read your marketing material.
They will keep your prints and read them over and over again if there are things written there that could help them and make things easier for them.
Depending on what products or services you offer, you can include tips and suggestions in your catalog prints.
For example, if you're in a landscaping business.
You can provide tips on how your customers can maintain the beauty of their landscaped garden without the need to spend so much.
You can also teach them of what types of plants and ornaments would be best for their gardens.
Myth busters about garden plants and garden care are also great.
In these times when it's harder to get people to spend and there are giant competitions, it is necessary to have marketing materials that don't cost much but give great results.
Catalog marketing is one of the best strategies that you can use to promote your business.
These catalog prints are like a salesman for your company - a salesman who never get tired or complain.