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If you're trying to enhance your brand or connect with clients/potential clients on Twitter, it can seem impossible.
How do you get your messages to stand out in a sea of links, comments and conversations? 1.
Keep it simple.
The 140-character limit works for a reason - there isn't a lot of room for fluff.
Be straightforward and direct with your tweets.
If you want people to go to your website, include a link.
If you want feedback, ask for it.
Try to keep your tweets as short as possible, to make it easy for people to retweet them.
2.
Know your audience.
Look at the list of people following you and the types of things they tweet/retweet.
Look at the Twitter streams of the types of people you want to be following you.
Craft messages that not only fit with their interests, but also with their style.
If they seem interested in statistics and numbers, tweet images of or links to charts and graphs.
If they seem to be more casual in their tweeting styles, perhaps you can use a bit more humor to draw interest.
3.
Use hashtags and good keywords.
Yeah, hashtags can be a little annoying at times.
But when users are looking for information on a particular topic, those hashtags matter.
Keywords work the same way, by increasing the likelihood of your tweets being found by users interested in the topics you are tweeting about.
Don't overload your tweets with keywords just to get recognized, but stay away from abstract tweets if you're looking for people to find you based on similar interests.
"Tips for keeping your garden weed-free" goes a lot further in getting truly interested readers than "Banish spring nuisances " might.
4.
Know when your audience is reading.
There are a number of websites you can visit to determine the times when your followers are most active.
I like 14blocks.
com because it helps me identify peak periods and trends in my followers' usage.
5.
Say it again.
You don't want to spam your followers with the same tweet over and over, but it is "acceptable Twitter etiquette" to push your message or link out multiple times, at various times, throughout the day.
(And by various times I mean maybe 4-5 times over 2 days or something like that.
Not 56 times in 3 hours.
) 6.
Make your tweet live longer.
Your tweets live longer and reach further when they spark conversations.
Think about this when you are writing.
If you can provide a bit of insight and ask a question, or follow up with a second tweet asking for feedback, you're inviting discussion and in many cases, interest from people who may have missed your original tweet.
And finally, 7.
Write to entice, to enhance, to invite.
If you're tweets lack personality, helpful information or incentives for reading, why would anyone follow you? Be personable.
Be friendly.
Be helpful.
Get excited about whatever it is you are writing about and use colorful, descriptive, honest language to tell people why you are excited.
Write to spark interest and invite your readers to take the next step - to click to your website or visit your place of business.
Write something YOU would read.
I'd love to hear your tips! How are you breaking through the Twitter noise?
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