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Let me give you an instance to show you how important and timely your update has to be.
Someone took a Nigerian bank to court for not updating its website.
The bank had advertised current sales of some fairly used vehicles at a give away price on its website.
The advertisement was not removed two hours after the last car was sold, a client saw it and discovered that one of his dream cars was among.
He quickly got a quick loan to make the purchase.
He only realized after getting the loan that the sales had closed.
When he returned the loan, the lender insisted on his interest according to the agreement.
The man had to pay some interest.
He obviously lost some money.
He took the bank to court and won some compensation.
The bank had to pay but got the website manager fired for negligence of duty.
Do you see how important it is to update your website regularly? A content management software helps by giving you website templates that are very easy to understand, edit and update.
It also helps by giving you content that are easy to understand, edit, delete and update.
Websites fall in search rankings when its content becomes stale, out-of-date and obsolete.
For instance, if I visit any news site and find a particular news still on the site after two days, I would stop viewing the site.
But a content management software can give you a regular update.
Let me give you some other advantages of using a content management software.
1.
It makes the website managers seem to be online 24 hours a day.
2.
It helps with a regular and timely updates.
3.
It ensures continuous consistency in the architectural design of your website 4.
It creates search engine friendly pages 5.
It makes it easy for a non-technical user to edit or update a website 6.
It enhances team work 7.
It reduces the cost of maintaining your website Now, let me give you a brief explanation for each of the advantages.
Nobody can be online for 24 hours in a day.
No matter how hardworking you are, you will still need to spend some hours sleeping.
During your hours of sleep, an enquiry may be sent to your website by a very impatient enquirer.
It is the CMS that would generate an auto-response to the enquiry.
That makes you seem to be online 24 hours a day.
It helps with a regular and timely update.
For instance, most news websites publish the news of the on their website when it is exactly 12am.
At that time, most of their workers are likely to be in bed.
It is the CMS that would publish it on the website once it is 12am.
It ensures continuous consistency in the architectural design of your website.
It is very difficult for a manually updated website to maintain its design.
As you keep updating your sites regularly, you'll realize that you are gradually deviating from the original architectural design of the website.
But the CMS will help to update and maintain the design at the same time.
It creates search engine friendly pages.
While updating or managing your website, the CMS stores the keyword and embeds it in the contents of the web pages in such a way that it will always make the website easy to find by search engine spiders.
It makes it easy for a non-technical user to edit or update a website.
By providing website templates that are very easy to understand and modify, the CMS makes it easy for a non-technical user to modify or update a website.
It enhances team work.
A website can be updated by different people in different parts of the world at the same time.
It is the CMS that makes this easy.
The CMS also ensures that a conflict doesn't occur in this kind of situation.
It reduces the cost of maintaining your website.
By providing a easy to use templates, the CMS reduces the chances of calling a wed developer to re-design or effect the update.
We all know that the services of a web developer is very costly.
Conclusively, the advantages of using a content management software are infinite, I just decided to discuss these few advantages because they are easy for non-techies to understand and appreciate.
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