Effective Squeeze Page Building By Mistakes

I know we all make mistakes, some of us more than others and me more than many more. That is because I can be very stubborn with what Ive seen and with what I think I know. I also like to push the boundaries of what I think will work over time proven strategies. I am always under the impression that maybe a little more will be more beneficial in the end results that I seek. WRONG!

When building a squeezepage more is not always better. More makes the lazy reader wander away in thought before they get to the punch line. A longer more wordy splash page looses attention as well as easily signed up customers. After all the whole goal of your squeeze page is to attract a new customer, getting them to give you their name and address with as little fuss and effort as possible. New customers want the new relationship to be painless and quick with an end result that they know will help them in their future endeavors.

I like flashy colorful pages. I like multiple words and good explanation. I like different colored scripts with different fonts that stand out and attract my eye. All of that is a big mistake. I was first making these simple mistakes when first learning the technique of building squeeze pages. The reason I added all the extras was that I thought thats what attracts. Though what I think does not mean it is true. Even though time and time again I was told to tone my pages down I did not listen.

I was told to make the pages shorter. Readers do not like extending the effort in as much as having to scroll down the page and find the key at the bottom. I was told too much information. Did I listen? NO! Did I get many sign ups? NO!

OK, simple is better. I learned from banging my head against the squeeze page wall. I finally woke up and listened to what the other web design people were doing. And you know what? Simple is better and much more effective. Simple does not take a lot of time to build once you have the basic idea and the information you want to convey to your audience.

It is quite possible to build your squeezepage in 10 minutes.

Use a simple streamlined message. Cut most of the words out and express your meaning quickly and simply. Use easy words that build a picture in the readers mind-eye. Make the message simple and to the point.

Quickly attract your audience with a bold headline that they can not help but notice. Suck them right into wanting to know more. Then give them the benefits of what you offer. Use wording that makes them need what you have for them.

Then offer your audience the way to get the information or the product. Direct them to CLICK HERE or to enter their name and address.

The right way to build your squeezepage matters. Making the same mistakes as I have in the past will lead to lost sales, a smaller mailing list, and great frustration.

Follow the above information and you will start to regain your squeeze page sanity. There is much information available on the subject of writing effective squeeze pages. You will find both free as well as very expensive information. There are eBooks galore to be found and read. I have found great help and benefit with the use of video training. This allows the watcher the sight seen example explained in visual real time. We all learn best with real time sight. I personally recommend the squeezepage building techniques acquired at http://squeezepagematters.com. This is a free video training that is essential to your web design library. It is worth obtaining as well as using every time you start a new squeeze page project.