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While some people have a natural talent for putting together beautiful, original baskets others have to work on learning more about the process of basket creation.
Here are some practical tips for putting together, attractive and marketable products for your clients.
Firstly, you should remember that a gift basket doesn't necessarily have to be in a basket as such and you may choose to use some other form of container to suit a specific theme.
Look for a basket or a container of an appropriate size so that it holds your gift selection nicely.
Overfilling or under-filling a product can look unprofessional so strive to get the right balance.
Give at least some thought to color combinations when you are sourcing products and assembling them.
It is useful to have something to put on the bottom of your products to protect breakables as well as to lift some of the products higher for more attractive placement.
Shredded paper in various colors is good for this purpose.
Bearing in mind that customers will often want to photograph or display your products you should give them an obvious 'front', so you can position everything to make it more attractive on one side than the other (product labels can be facing the front).
Make sure that you secure everything in the baskets in place so that they won't move around while they are being transported While some companies leave their baskets open, some prefer to wrap them using clear cellophane or other materials.
The finishing touch is to add ribbons and other decorations.
Don't forget to add a card and ask the client if they would like you to print a message on it for you.
Always leave your card in the bottom of the baskets that you sell as the recipient of the gift may order from you in the future.
All creative people get stuck for ideas sometimes.
If you are having trouble coming up with new product ideas take some time out to replenish your creativity.
Get inspired by looking at other forms of art or get online and see what other gift companies are doing.
Entrepreneurs who are able to master the process of making gift baskets and can combine this with good business sense will do well in this industry.
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