How To Build Solid Rankings By Learning From Google’S Penguin Update?

How To Protect Your Website From Google Penguin Penalty?

Google rolled out the Panda update to punish the sites it considered €spammy€. It aimed to reduce web spam and to only have quality sites appear at the top of the search results. If you have an unnatural amount of keywords that you were trying to rank for, you will be penalised. The update also targets the over-optimisation of keywords in the anchor text, so if an unnatural percentage of the links pointing to your website were all for one keyword, you will be also penalised for this. There are a number of steps that need to be taken when building your SEO campaign in order to avoid a penalty and to boost your ranking.

€ Create high-quality SEO content targeted at a specific audience. Your content must be readable, shareable and cited for it to gain visibility in the search results. Good content that is well-researched, well-written and informative is a link-worthy asset. In the long run, creating such €linkable' assets will naturally help you to rank higher.

€ Avoid onsite over-optimisation. If you want to rank for a particular keyword, then avoid keyword stuffing and make it look natural by using synonyms and related words.

€ Avoid backlink over-optimisation. This means you need to watch the percentage of backlinks pointing to your website.

€ Get high-quality backlinks. These are links from authority sites related to your niche, preferably with a PageRank of 3 and above. The higher the PageRank of the site linking to you, the more effect it will have on your rankings.

€ Get rid of any links that look €spammy€.

€ Make sure that your anchor text isn't over-optimised with keywords.

Need Help With Preventing Your Website From Getting Penalised?

Turn to SEO Junkies. The expert SEO team can help you to stay on good terms with Google. We keep up to date with all of the Google updates and can help you to protect your site and recover from any penalties. By performing link audits, we will discover €spammy€ links and remove them. We will use ethical SEO techniques to help you to rank higher and increase visibility. Any duplicate content and €keyword-stuffed' content will be removed and we will author fresh, engaging and newsworthy content for you.

To know more contact us at SEO Junkies (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701 sales@seojunkies.com