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YOUR PHOTOGRAPHY LOGO LOOKS TERRIBLE! GET RID OF IT!
Most of the photographers don't have time in the beginning to pay attention towards having a logo design that will present their services in a more unique way; neither do they have that much cash to hire a logo designer and get their logo designed. Some of them believe that using different fonts in their logo will get the work done and they'll blend in the industry. This is where they're wrong; blending is not the aim, standing out is the aim. Once you blend in, your firm has nothing different to portray to its customers. Your services need to start out from others and for that you need a logo design that is visually creative, unique; explains about your brand's mission, vision, work values and foremostly, your business.
For photography logo designs to work as a succession tool for their brand, there are certain things that a logo shouldn't have and some that are a must to have. Here goes...
WHAT A PHOTOGRAPHY LOGO SHOULDN'T HAVE?
- Your logo isn't supposed to have a camera in it. Does McDonald's logo have a burger in it?
- Don't represent yourself in your logo, represent your firm.
- A logo isn't supposed to have trendy elements in it; don't make use of drop shadows and reflections. Trends die very soon and your logo would look outdated then.
- A logo isn't supposed to be an advertisement; is simply should describe you're your business.
WHAT YOUR LOGO SHOULD HAVE?
- Flexibility to achieve the balance in design field. Your logo should work on black and white color background and should be adjustable to different sizes.
- It should appeal to the customer with its colors and fonts and images.
- Your logo should be remembered by people for ages.
- Mostly, it should be simple.
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