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For example, car dealer marketing used to rely heavily on their salesmen at the dealerships, now, because of technology there is such a thing as car dealer websites, where consumers can look up dealerships online and figure out either answers to their questions or which dealerships they want to go to instead of going directly to the lot, so the auto industry's way of advertising has changed significantly in this example.
From the radio to the internet, advertising is constantly changing due to the advances in technology.
With the advent of the radio came sponsorships from companies.
Before the radio, companies would usually take out advertisements in the newspaper or maybe send out mailers.
The radio made it possible for companies to sponsor radio shows and the actors and actresses would then talk about the product either during the show or at a break.
Radio also allowed companies to advertise their products on a national level, not just in local newspapers, so the audience that businesses could target at one time because much bigger.
When television entered the market, it gave companies the ability to show their product, like how to use it and how it actually looked.
Television allowed companies to target specific sub-sets of the consumer population instead of just everyone.
For example, companies were able to figure out the types of people who were watching specific shows at specific times of the day or evening and then put advertisements on that would interest that audience.
The biggest breakthrough television offered was the ability for companies to demonstrate their product.
With radio, people could only hear a description of the product, which is easier to tune out.
When people actually see the product they become more engaged with it, especially if they can see how easy it is to use or how delicious it looks.
Also, it is important to note that companies did keep one thing alive from the days of radio advertising and that is sponsorship, or what is now known as product placement.
For example, many auto companies pay television stations to have characters on specific shows driving the company's new automobile.
Finally, the introduction of the internet to American society changed advertising once again as companies started coming up with interactive sites that people could go to and become even more engaged with the product.
Businesses can also track what sites their customers use and advertise directly to them.
For example, companies will give big money to social networking sites to be able to have access to the potential customers' information that is put on the social networking sites.
Advertising has definitely changed with technology.
It will be interesting to see in the coming years what happens as new technology comes about and the privacy issues that are sure to arise with companies increasingly using the internet to get information about consumers without the knowledge of the consumer.
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