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With a sea of products to choose from, how do you guarantee that yours is the one they pick? Indeed, there is a deeper essence behind product packaging than simply to look good on the shelf.
In fact, it must be included in the pre-planning process when you design products for release into the market.
Despite what most people say, the adage "first impressions last" hold true in the marketing industry.
If consumers do not like your packaging, they would not dare to give your product a try even prior to hearing about your advertising message.
Coming up with ideas for a product packaging design is easier than it seems.
But if you know the basic do's and don'ts, you can reduce the risks involved and gain more results from it.
Package Sells The functional purpose of a packaging is to hold the product.
However, product designers only see that as a secondary goal.
The main goal for designing the package is to sell the product.
It is what convinces a consumer to take the product off the shelf.
It is what creates an impression on the buyer.
And in most cases, it is what determines whether to buy the product or not.
A package has a bigger role in product development than it is given credit for.
Target Your Audience What value is your product to consumers? And what will convince them to buy this product off the shelf? These are questions with which you can answer only when you are able to identify who your target audience is.
You can do a research on your target market to determine what captures their attention and what kinds of emotion to evoke.
These are vital in not only making them purchase the product, but also in establishing a customer base.
Draw Inspiration From The Product When coming up with a product packaging design, some people look too far away that they lose sense of what the package is about.
Thus, you can use the product itself as a source of inspiration for the design.
It will affect the color, size, shape, photography, and text used on the packaging.
However, you need to be consistent in the package with what's inside it.
Or else, you will disappoint consumers once they see that the design was just a false promise.
Be Practical Drawing inspiration from the product for the design idea can overwhelm you to a point that your concept becomes impractical.
Don't let it get to this point.
Never lose focus on what you are trying to achieve with the product packaging.
To be specific, you must consider it from the standpoint of the consumers.
What is convenient and efficient for them? If your packaging is too ambitious, you can end up turning your consumers away.
Let The Brand Speak For Itself For big brands, it is easier to leverage brand recognition to come up with a package design.
However, this one is more challenging for small businesses that haven't quite established their names yet.
One trick that you can use is to allow the personality of your business to come through.
And most importantly, AVOID emulating bigger brands because it will make it even more difficult for you to establish brand recall.
Visually Represent Your Business Anything that is associated with your business will become somewhat of a representative of your business in the market.
Thus, it includes product packaging.
Make sure to include your company's logo in the package.
It helps to build more credibility.
In addition, a properly designed package conveys professionalism and consumers find it easier to trust products whom they believe is created by credible companies.
The simplest way to succeed with your product packaging design is to not lose track of your business goals.
You have to realize that the ultimate goal is to sell the product.
This is one of the marketing challenges that goes when you design products for release in the market.
But if you follow the tips above, it might just take you one step closer to your goals.
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