SEO Made Easy Part 2 - Link Building

Link Building Like we mentioned in the first part of this series, there is a lot to learn about SEO, and it is quite an interesting topic to read about.
There have been a lot of changes that have taken place in the way a website is optimized over the last few years, but a couple of basics have not really changed.
One of them is building links.
Of the different things which make up SEO, link building is considered by many as one of the key things.
There are two kinds of SEO actually.
One which can get the website to the top of search engines very fast, but the site will drop down at the same speed.
The other is called organic SEO, which takes a month or two to see a marked spike in the traffic flow, but the popularity stays constant for a long time indeed.
There are takers for both strategies, but link building is common to both of them.
A popular search engine like Google has a proprietary website ranking system that simultaneously ranks a site on dozens of parameters.
One of the key things is the incoming links, and that means sites which link to yours.
If you know Google, you would have heard of Page Rank (which is on a scale of 0 to 10 - 10 being the most popular websites on the net); and the higher the page rank of the website linking to yours, the more valuable it is for your website.
With time, the number of incoming links should increase, and there should be links coming in from generic sites and not just advertising ones.
Remember, we said in the first article that SEO is complex business? That is why it is best left to experts! Anyway, link building of five years ago is wholly different from link building of today.
Today, with web 2.
0 becoming a reality, and social networking ruling the roost, it is easier than ever to build a lot of links.
But that is why good search engines have filters in place to gauge websites which are just with reciprocal links, and which are seriously trusted by many people.
That is precisely why we find Wikipedia as one of the top results each time we search Google for something.
You will not see Wikipedia advertising anywhere, but the number of incoming links is so huge, that it shows the trust millions of people have on it.
Hence the top ranking.
Makes sense? We'll talk a bit more in the next article.