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Prospective clients will never find you in their search engine searches if you do not use the keywords they are using.
When you key in on the appropriate keywords and optimize them in your website and marketing strategy, the search engines will act like interstate highways bringing traffic to your site, which will translate into more sales.
One error that many website design companies fail to bring to your attention is the synchronized use of one or two of your primary keywords in your website address or URL, website title, and the meta tag website description.
Repeated placement of your primary keywords in these locations will land you very high on the search engine searches which is where your clients will find you to purchase your product.
Please do not confuse repeated placement with blatant spamming of the search engines with a blatant repetition of a limited number of keywords throughout your website title and meta description of your site.
Here are a couple quick tools to use to discover what keywords you need to use.
The first tool is offered by Yahoo.
http://inventory.
overture.
com/d/searchinventory/suggestion/ Simply type in a possible keyword or phrase to see how many people used that word or phrase in their search with Yahoo in the prior month.
If you hit on a keyword or keyword phrase with a monthly ranking with 15,000 hits or more, you have found a solid keyword.
This tool only measures the traffic to overture, yahoo.
It does not measure the keyword searches on other search engines.
The second tool you can use is just as easy.
Find a website in the field you will be working in that ranks very high based on your keyword search.
Note: the results at the very top of the page in a blue shaded box are paid advertisers - do not look at those websites in this exercise.
Click on one of the URL's to open the site.
Once it is open, right click with your mouse on the body text of the website, not an image, and then click on "view page source.
" This will show you all the keywords and meta tags that the website creator used in getting that site to rank very high in the search engines.
When you first open it, you may be confused by the layout of the screen but careful study of the top 1/3 of the page will yield you a significant amount of vital information.
Use this only as a source of knowledge, DO NOT copy and paste another persons keywords and meta tags to your site.
Building a website with carefully researched keywords is like laying a foundation for a building.
You must take your time and build the foundation correctly.
Building a website on graphics and flash will never rank you with your best friends on the internet - THE SEARCH ENGINES.
Build your site with carefully researched keywords and you will experience online success in your home based business.
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