The best magazine
Step 1 - Start by creating your basic site structure of first and second tier pages Step 2 - Find a range of 'Buying keywords' for products and services in your market, and write a series of unbiased product reviews Step 3 - Use various forms of paid traffic to test whether the keywords you've chosen convert into sales, before you take the time to do too much Search Engine Optimization on your product review pages Here are step by step details on how to test your site concept quickly, rather than just building content and waiting to see what happens...
Step 1 - Decide on your website's theme as discussed in the Site Build It Action Guide, making sure you choose a topic that interests you and a relatively large number of other people.
Look for a sub-niche that you can dominate over time if possible, because it's much easier to start small and work outwards from there.
Build your home page and a number of tier two pages around your major sub topics or themes, so your site looks finished when visitors arrive.
Make sure you include a Privacy Policy and a Website Terms Of Use page, plus a Contact page to make it easy for people to get in touch.
Step 2 - Use keyword research to find 'buying' keywords for products related to your niche market.
In particular, look for 'review' keywords related to the main products for sale in your market.
People who are ready to buy in many cases look for reviews of competing products before they make a decision.
Then write a series of impartial reviews for as many products and services as you can find, and create tier three pages for each one on your website.
Include a compelling summary at the end of your review with a call to action, a product image and at least two affiliate links to the product's sales page (above the fold).
Many people will simply read your summary, see the image and click through to the merchant's website to order.
Step 3 - Use paid search methods such as Ezine Advertising, Yahoo Search Marketing or Google AdWords to drive a few hundred targeted visitors to your review pages to see if they convert into sales.
Spend some time testing the different elements of your page (For example, test the headline, your call to action, etc.
) to see if you can increase the conversions you are getting.
Once you know that a page converts into sales, you can move on to doing additional Search Engine Optimization to get the page ranked higher in the search engines.
Your page optimization strategy should include writing helpful articles about the various products in your market you are reviewing submitting them to article directories, and linking to your review pages in your resource box.
Don't talk about the actual products themselves, talk about strategies for using the products.
For example, don't write an article about why Aweber is the best autoresponder, it will be rejected.
Write an article about how an autoresponder can automate your follow up system and save you time.
These kinds of articles are very helpful and they will be accepted much more easily.
Another good source for getting back links to your review pages is making helpful and intelligent comments on related blog posts, and linking to your reviews from your Sig file.
It's also a good idea to spend some time each month Bookmarking your reviews on the larger Social media sites, because these sites have Authority with the search engines and can help your pages to rank higher over time.
Once you are sure your product reviews are working and people are buying products through your site, you can outsource a lot of this Social Bookmarking and SEO work to other people very inexpensively, while you focus your time on finding additional products and writing more reviews.
I think you'll agree that finding out if you can make money first is better than spending a year of your life building a website that isn't profitable.
I know because I've been there, and it's not something I would recommend to anyone.
It's always much better to know your site has a good chance of being profitable within the first month or two, so you can move on to something else if it's not.
Source: ...