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Public Relations for Gas Stations
Let us take a case study of a gas station; you can see how difficult it is to do good public relations in the local community if you own a gas station.
People do not think of gas stations as a business but rather a place to quickly get the fuel they need and run on.
Nevertheless there are many things a gas station can do to promote them selves.
For instance a gas station can work very hard on their landscaping and submit pictures to City Hall for the city's local beautification business project, if they win best gas station of the city award this will provide them with good public relations and perhaps a picture in the newspaper.
It is little things like this that help consumers forget that we are paying too much money for the gasoline that we put into our cars and SUVs.
We often forget it is not the gas station's fault that the gasoline cost more, as it cost them more too.
Indeed, the high prices for gasoline can hurt the image of the local gasoline station owner who most likely is an independent distributor or even a franchisee of a much larger company.
It makes sense to do something to promote community goodwill and public relations for local gas station owners and perhaps you will think on this in 2006.
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